Spotlight on Maidenhead
This month sees the first of our regional career spotlights, focusing on towns within the Thames Valley region where our National Careers Advisers are working to support people into jobs and apprenticeships. In the spotlight this month is Maidenhead in Berkshire.
Maidenhead sits next to the M4 in an area known as UK’s Silicon Valley because of the large number of high tech firms based there. Less than 30 miles from London and with Heathrow only 35 minutes by car, Maidenhead is in a great position for business and home to many national and international headquarters.
The town has good commuter links and the new Crossrail programme will improve these even more when it arrives in December 2019. The new Elizabeth Line will reduce journey times to London and Reading and enable commuters to travel right through to central London without having to change trains.
Crossrail has inspired a £250m regeneration project in the town centre. The Landing is a major new retail, office, leisure and residential complex, due for completion in 2019, which will being new jobs to the town.
Maidenhead has more than 7,700 VAT registered businesses, the highest in Berkshire, which includes a higher than national and regional average of technical, communication and IT businesses.
The population of the town is 147,000. Of these 78,100 people are working and 2,600 out of work. The average wage is £27,000.
Specialist sectors in Maidenhead include:
- Digital technologies – employers include Adobe and Three
- Pharmaceutical – home to giants GSK and Johnson & Johnson
- Scientific and technical - Hitachi, Seiko and Volvo have their HQs here
- Arts, entertainment and recreation – HQs of Mecca Bingo and ToysRus
The area boasts a large number of well-educated and highly-skilled workers. There are also opportunities for mid-skilled and technical roles in the area including:
- Chefs, kitchen and catering assistants
- Bar staff, waiters and waitresses
- Restaurant managers
- Leisure and theme park attendants
- Personal assistants and other secretaries
- Office managers
- Business sales executives
- Teaching assistants
- Beauticians and related occupations
- Cleaners and domestics
- Property, housing and estate managers
Skills shortages in Maidenhead
In Maidenhead, as with the rest of Berkshire, there is a skills-gap in the STEM (science, technology, engineering and maths) sector. There is also a particular demand for hospitality/leisure staff and specialist paediatric palliative care nurses.
The National Careers Service in Maidenhead
Karen Roker is the National Careers Service adviser for Maidenhead. She supports the local Employment and Training Service 'Grow Our Own' (run by the Royal Borough of Windsor and Maidenhead) on a Monday at their Job Club, which is a drop in facility at the Town Hall. This is a valuable service to the local community and accessible to all job seekers, whether or not they are claiming benefits. Karen also spends one day a week in Maidenhead Jobcentre Plus where she sees people who have been referred by their work coach on a one-to-one basis and delivers workshops to give additional support to job seekers.
Job seeking or changing career? Get careers advice from our National Careers Service advisers.
* Sources: Nomis, Berkshire Labour Market Update (LEP), Thames Valley Berkshire Skills Priority Statement, RBWM
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