People that work in marketing and advertising all have something to do with selling. Some of the jobs are about finding out what people want to buy; some are making sure that customers know about the products or services the organisation sells; and some are doing the selling itself!

For all these sorts of jobs, you need to be able to get on well with people and to have good communication and organisational skills.

Below you'll find links to videos created by employers and organisations in the sector to help you get a taste of what working in this sector is like.

Videos:

Subject Guide Videos:
An impartial guide to university courses - featuring expert speakers and on demand webinars.
These impartial videos support students who are considering university to make informed future subject decisions. They feature guest speakers from a range of different universities, who are always experts in the subject being explored.

Production worker (manufacturing): A quick overview of the job role. 

Unifrog Free Webinars:

Live webinars across a variety of careers - requires booking.

Adviza Podcasts and Past Webinars:

Podcasts for Marketing and Advertising

We have recorded many useful webinars with a huge variety of employers and sector champions. Have a look in our Past Webinar section.

The webinars are in date order. You may want to check out these dates to find webinars in relation to marketing and advertising:

• 7th December 2021 - Employer Webinar (Jaywing Marketing Agency)

Don't forget to have a look at the upcoming webinars in our Events section!

Virtual work experience opportunities:

Social Media Marketing 

People love scrolling through their socials, but have you considered how social media can be used to drive profit? Although social media marketing is a new industry, it's growing fast. Ever bought or wanted to buy something because you saw it on TikTok or Instagram? Discover the wide variety of careers that go into making this happen.

Marketing: This virtual work experience programme will introduce you to the ever-important field of marketing. Here, you’ll explore core concepts and go-to strategies in the industry, and learn about the career opportunities available to a marketing hopeful. You’ll even learn how the marketing industry has adapted to our tech-reliant world with the help of social media marketing, and the importance of data analytics within this growing field.

Speakers For Schools

Try different jobs in real life through free VWEX so you can find the best fit for you.  Speakers for Schools are a non-profit organisation offering free UK-wide work experience. 

Explore Forage Work Experience Programs  

Media to Explore (Also see Business):

Many young people have been inspired by TV shows, movies etc. to follow a particular career. We have collated some resources here for you to discover. We have included podcasts because they are the best way to get real insight into the industry’s current dynamics and are a great way to demonstrate knowledge and passion in personal statements and interviews.

Please note, we have not specified the platforms for these resources as they can change over time. We suggest you do a web search for the title – you will often find them on YouTube in their entirety. Some titles will only be available for a fee or subscription.

Please be aware that not all of the titles below are appropriate for all ages. Please check the age appropriateness before watching. Common sense media are a good resource to use to do this.

TV Factual: The Social Dilemma

TV Reality:  Dragon’s Den, The Apprentice

TV Drama: Mad Men, Emily in Paris

Film: The Social Network, Steve Jobs, Kinky Boots, Girl Boss, Money Ball

Radio & Podcasts: Marketing Week, Campaign, All About Digital Marketing, Social Minds, Future Proof, The PR Week Review, The Bottom Line

The Eric app

The Eric app is for young people who are 16+ with an interest in careers in the creative industries.

So if you're looking for work experiences or internships, creative competitions, careers events or workshops & other early-careers opportunities take a look! 

Useful Websites:

eCLIPS Marketing and Advertising

Advertising

Advertising Association  Represents advertisers and agencies. 

The Chartered Institute of Marketing (CIM)

IPA - professional body for practitioners in advertising. 

IDM (Institute of Data & Marketing)

IAB (Internet Advertising Bureau) UK. A trade association for digital advertising.

Discover Creative Careers - to explore creative careers, including careers in advertising, and find out about events, courses, workshops, workplace visits and work experience opportunities. 

Marketing

See above websites in advertising. 

Date and Marketing Association For events, residential workshops and summer schools to gain an insight into careers in digital marketing, mentoring, and accredited universities offering IDM Professional Certificate courses. 

Target Jobs For general careers information, internships and training schemes in marketing for graduates.

Digital Marketing

Websites useful for job search include:
Digital Marketing Jobs
Marketing Week

Sales

Institute of Sales Professionals (ISP)

Jobs in sales are advertised in local and national newspapers (and on their associated websites) and through recruitment agencies. Specialist recruitment sites for sales staff include:
Clearly Sales
Simply Sales
Pharmi Web  for pharmaceutical and medical sales jobs.
Chase People for graduate medical sales rep roles.

Public Relations

CIPR (Chartered Institute of Public Relations) - the professional body for PR practitioners. For information on CIPR qualifications and recognised training providers, click on 'Learn and develop' and then 'Qualifications'.

PRCA  Represents many PR agencies, in-house communications teams etc. Website has a directory of members and details on Apprenticeships, internships and training courses.

To search for PR job vacancies and other opportunities, and to find careers advice and information on PR in general, see websites such as:
PR Week
PR Moment
Campaign Live

Events Management

National Outdoor Events Association (NOEA)

Association of Event Organisers (AEO) The trade body representing companies involved in trade and consumer events. 

The Event Academy - runs London-based and online events management courses (accredited by CIM).

Event Supplier and Services Association (ESSA) - a sister organisation of AEO.

Association of Event Venues (AEV) - AEV is also a sister organisation of AEO.

The UK Alliance of Wedding Planners (UKAWP) - a membership organisation. Offers online, one-to-one and group training for both new and established independent wedding planners. 

News articles, features on the industry and/or job vacancies can be found on a number of websites, including:
Event Job Search
Campaign Live
Caterer